A NEW CORPORATE ETHICS AND LEADERSHIP PARADIGM FOR THE AGE OF CREATIVITY

Abstract

We are no longer an industrial economy characterized by assembly lines; we are now in a knowledge economy where creativity is what matters and the old ways of running a firm simply do not work. This paper discusses a new paradigm for corporate ethics and leadership that includes factors that provide long-term value such as employee engagement, building a learning organization, corporate social responsibility, and the reputation of the organization.